Real Example
What this looks like in practice.
A commercial building technology company needed to reach facilities leaders at properties facing millions in regulatory penalties. Here's what I built using nothing but public data.
Without the data, you're stuck writing this.
Hi [First Name],
I'm reaching out because we help companies like yours reduce energy costs and hit compliance targets. A lot of building operators in New York are dealing with new regulations and aren't sure where they stand.
We've worked with similar companies to identify savings opportunities and build a path to compliance. I'd love to share how we could help your team.
Do you have 15 minutes this week?
With the data, your rep sends this.
277 Park Avenue scored 14 on ENERGY STAR in its most recent benchmarking report — that's bottom 14% of comparable US office buildings. Under LL97, the building's reported emissions put the estimated annual penalty at $1.54 million today, nearly doubling when the 2030 limits take effect.
I built a compliance exposure projection specific to 277 Park — penalty math by compliance period, including the threshold cliff in 2030. The full analysis is attached.
Does this match what your team is modeling for LL97?
Every number in that email traces to a public source — NYC benchmarking data, published penalty formulas, ENERGY STAR scoring. No guessing. No templates. The prospect can verify every claim in 5 minutes.
What Reps Say When They See It
"I would absolutely send that to a customer."
Enterprise Rep // Samsara
"All of that is insanely actionable. Can you run it for another company?"
Enterprise Rep // Trane
"Damn dude this is amazing. We need this a lot in my industry."
Enterprise Rep // Truckstop
How It Works
Three steps. All verifiable.
01_
I find the signal.
I identify a specific public data trigger that proves your prospect has a problem right now. Federal safety records, building compliance scores, permit filings, regulatory deadlines. Not intent data. Not job postings. Undeniable, verifiable events.
02_
I build the list.
I pull prospects experiencing that signal, enrich decision-maker contacts, and score them by severity. Every record has a source you can click through and verify.
03_
I write the messages.
Each prospect gets a 3-4 sentence message built from their specific data. No templates. No "I noticed your company is growing." One insight per message that makes them think "how did you know that?"
Who It's For
Built for these companies.
- B2B companies whose buyers face regulatory pressure, safety compliance, or infrastructure deadlines — and where public data can prove it
- Vertical SaaS founders doing founder-led sales who don't have time to build this themselves
- Sales leaders building an outbound motion who need their reps armed with something no competitor is sending
Who It's Not For
Not the right fit for these.
- Horizontal SaaS selling to other tech companies — your buyers are too sophisticated and the data advantage is thin
- Companies that need someone to manage their CRM, inbox, or SDR team — I deliver intelligence and messages, not execution
- "Let's test some AI outbound" budgets — if the problem isn't obvious and the data doesn't exist, this isn't the right fit
The Offer
Your first 10 prospects are free.
I'll pick one signal in your market, pull 10 companies experiencing it right now, enrich the decision-makers, and write the messages. You send them.
No pitch deck. No proposal. I just show you what the output looks like with your prospects, your market, your data.
If it books meetings, we talk about a monthly engagement.
// Delivered in 48 hours.
Show Me the SignalWho Built This
Lucas Linares. Ex-Clay GTM Engineer. I spent 4 years carrying quota (SDR → Founding AE) at Tonic.ai, Rutter, and Clay before I started building the systems I wished I'd had.
I built Thresh to do in hours what used to take a team weeks: signal-based outbound for companies whose buyers have real, provable, undeniable problems — surfaced by data those buyers don't know is public.
From the Blog
The methodology, deconstructed.
Cold Outreach: The Signal-Based Playbook [2026]
The diagnostic chain, tension reading, and message formats behind outreach that gets replies.
21 B2B Cold Email Templates That Actually Get Replies
Signal-triggered templates organized by buying signal — not repackaged AIDA formulas.
Outbound Lead Generation: Why Targeting Beats Messaging
Most outbound fails before you write a word. Here's the signal-based framework that fixes the 80%.
Questions
You're probably wondering.
What does it cost after the free 10?
We'll discuss a monthly engagement based on your volume and market. No long-term contracts.
How long does delivery take?
48 hours from the time you tell me your market.
What if my industry doesn't have public data?
Some industries have more signal than others. That's what the free 10 is for — I'll tell you what I find, and if the data isn't there, you'll know before you spend anything.
What do I actually get?
A scored prospect list, decision-maker contacts, and ready-to-send messages built from each prospect's specific data. Plus the research behind it.
Tell me your market and I'll tell you
what signal I'd pull.
Or skip the form
Book 30 minutes →