Playbooks
Real playbooks.
Real prospects.
Real artifacts.
Each playbook below is built FOR a specific vertical SaaS company — showing what Signal-First Outbound from that company to its ICP would actually look like. Three plays per playbook, 100% public-data-only triggers, and downloadable artifacts I sent to real named prospects.
No NDAs broken. No proprietary client data. Every claim verifiable in 5 minutes.
Live Now
Four live playbooks.
Food & Supplement Testing · ISO 17025 Lab + Software
The Light Labs Playbook
For Light Labs to reach baby food and supplement brands hit by AB 899, FDA recalls, or Consumer Reports investigations. Three plays: The Compliance Clock, The Crisis Response, The Transparency Edge.
Includes 1 downloadable real artifact — Naked Nutrition Transparency Analysis · 8 data sources
IoT Fleet · Telematics + AI Dash Cams
The Samsara Playbook
Nine-play GTM Alpha refresh: activation order, full menu, and depth on Verizon migration disruption, CSA red zone, and FMCSA compliance reviews — plus the same three FMCSA scorecards.
Includes 3 downloadable real artifacts — BR Williams + Williams Plumbing + CS Companies safety scorecards
Earlier three-play edition (Apr 2026) — same artifacts, previous structure.
MEP Fabrication · BIM-to-Shop Software
The Stratus Playbook
For Stratus to reach PE-acquired MEP/HVAC platforms inside the integration window, contractors winning their first hyperscaler scope, or contractors hiring their first VDC Manager. Three plays: The Multi-Trade Integration Mandate, The Hyperscaler Stage 1 Transition, The New VDC Manager Window.
Includes 2 downloadable real artifacts — Harrell-Fish Multi-Trade Benchmark + Limbach Hyperscaler Snapshot · 8 data sources
Mid-Market HRIS · Distributed SaaS
The HiBob Playbook
For HiBob to reach first-time Heads of People in their first 90 days, distributed teams stretched across 3+ countries with fragmented payroll, or CFOs running Workday at sub-enterprise scale. Three plays: The First HRIS Moment, The Multi-Country Sprawl, The Workday Displacement.
Includes 1 downloadable real artifact — Wonderful Multi-Country HR Stack Map · 10 data sources
In The Queue
Eight more playbooks already built.
I've run the full Signal-First pipeline on each of these. Plays designed, signals validated, prospects identified. Want to see one of these go live next? Tell me which.
Insurance API Infra
CoverForce
P&C carriers, agencies, MGAs.
Embedded Tax
TaxWire
Multi-state sales tax compliance.
B2B Payments
Tank Payments
Trucking + carrier payment infrastructure.
Healthcare RCM
Charta Health
Pre-billing audit + denial prevention.
PEO / HR
Helpside
Regional PEO serving 800+ SMBs.
Research / AI
Listen Labs
AI-powered customer research.
Web Framework
Reflex.dev
Pure Python web app framework.
CDL Recruiting
Double Nickel
Trucking driver recruiting platform.
Want Yours?
Tell me your market
and I'll build you one.
I'll pick one signal in your market, pull 10 companies experiencing it right now, enrich the decision-makers, and write the messages. You send them.
First 10 prospects are free.
// Delivered in 48 hours.
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